is an online register which seeks to be a source of pragmatic information for prospective organ donors. Print materials such as donor card packs and educational posters were also created as well as an accompanying advertising campaign which was intended to raise the public’s awareness, of organ donation and its wider implications.


This Project was exhibited in the Insititute of Designers in Ireland (IDI) ‘The Best of Graduate Design’ show at the NCAD Gallery in September/November 2011 and was highly commended in the Visual Communication category of the IDI awards in October 2011.